Big Ambitions Marketing

What Marketing Can and Cannot Do

Marketing can increase demand or visibility, but it cannot repair missing stock, closed stations, poor capacity or an unprofitable price.

• Use after basic operations work
• Match campaign to the business
• Ensure spare service capacity
• Measure added profit, not only added revenue

EA 0.11 Marketing Improvements

The marketing interface became easier to evaluate before purchase.

• Effect of each marketing type shown before purchase
• Three types of marketing can be added in one phone call
• Campaigns can be compared against a recorded baseline

A Practical ROI Test

Record a baseline period, start one campaign or a known combination, keep other variables stable and compare incremental net profit with campaign cost.

• Baseline demand
• Baseline revenue and net result
• Campaign type and cost
• New demand and sales
• Incremental wages or stock use
• Incremental net profit

When Marketing Fails

A campaign can expose existing bottlenecks by sending more customers than the business can serve.

• Stockouts increase
• Queues increase
• Employees cannot cover demand
• Additional revenue is lower than campaign cost
• Location demand remains weak

Community Report

One recent but not fully versioned Reddit report claimed revenue rose from roughly $60,000 to $120,000 after changing marketing providers. It is a single-save observation with uncontrolled variables and must not be treated as a general ROI result.

• Useful as a test hypothesis
• Not independently verified
• Do not reuse the numbers as expected performance

Marketing Decision

Advertise when the business has available stock and service capacity and when a baseline exists for comparison.